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Real Estate Photography Master Class
INTRODUCTION, DOWNLOADS, and DISCOUNTS
Welcome and Introduction (1:54)
PRIVATE Facebook Group
New Student QUESTIONNAIRE - PLEASE COMPLETE
EARN $$$ MONEY $$$ for RECOMENDING REPMC
Some of my FAVORITE BOOKS and PODCASTS
10 FREE bonus listings and 20% OFF Aryeo for 3 months!
My Real Estate Photography TERMS OF SERVICE
All of the MUSIC I use for real estate video
HOUSE PREP pdf and WORD document
HEADSHOT PREP and WORD document
***REPMC FAST TRACK SECTION***
Fast Track Step 1 - GET STARTED and BUY EQUIPMENT (5:49)
Fast Track Step 2 - PRACTICE EDITING and/or FIND an EDITOR (2:46)
Fast Track Step 3 - PREPARE a space and SHOOT, EDIT/OUTSOURCE (3:56)
Fast Track Step 4 - POST photos and IMPROVE until ready (1:34)
Fast Track Step 5 - Get LEGAL, and CLOSE your FIRST CLIENT (4:29)
Fast Track Step 6 - SHOW UP and SHOOT your first listing (3:26)
Fast Track Step 7 - GROW your business and ADD services (3:04)
Fast Track Step 8 - SCALE your business and HIRE employees (2:32)
LEGAL AND INFRASTRUCTURE
Legal Disclaimer
1.0 Introduction to Legal (2:06)
1.1 Getting an EIN, Forming an LLC, and Opening a Bank Account (3:43)
1.2 Setting Up Quickbooks (3:13)
1.3 Important Tax Deductions (2:51)
1.4 Insurance through PPA (2:32)
1.5 SERVICE CONTRACTS and why you NEED them. (6:42)
1.6 The IMPORTANCE of AUTOMATION (2:37)
1.7 A look at my OLD delivery system (7:39)
1.8 Things I look for in a DELIVERY SYSTEM (4:05)
1.9 A SURFACE LOOK at HDPhotoHub and Aryeo (15:17)
1.10 Creating your FIRST LISTING and CUSTOMERS in Aryeo (5:50)
1.11 Creating PRODUCTS and ORDER FORMS in Aryeo (6:51)
1.12 All my MUST HAVE FEATURES in Aryeo (4:43)
PHOTOGRAPHY EQUIPMENT
2.0 Introduction to gear (1:18)
2.1 Cameras (8:25)
2.2 Lenses (4:32)
2.3 Lighting (4:42)
2.4 Software (3:00)
2.5 Tripods (4:30)
2.6 What's In My Daily Bag (8:48)
2.7 Computer Hardware (7:21)
2.8 Computer Parts Introduction (25:32)
2.9 Computer Build (48:38)
2.10 BASIC Computer Optimization Tips (9:14)
2.11 FULL Studio Tour with PRICES and EXPENSE Totals (41:11)
PHOTOGRAPHY BASICS AND SKILLS BEYOND REAL ESTATE PHOTOGRAPHY
3.1 Understanding APERTURE, SHUTTER SPEED, and ISO (6:06)
3.2 QUIZZING camera SETTINGS based on real PHOTOS (16:10)
3.3 Using different CAMERA MODES (7:18)
3.4 Becoming FAMILIAR with your CAMERA (6:59)
3.5 General COMPOSITION RULES in photography (14:47)
3.6 HEADSHOT industry EXPECTATIONS (9:19)
3.7 HEADSHOT EQUIPMENT (9:35)
3.8 SETTINGS for HEADSHOTS with LIGHTING (8:10)
3.9 Intro to SHAPING LIGHT (6:52)
3.10 REMBRANDT lighting tutorial (6:59)
3.11 BUTTERFLY lighting tutorial (5:49)
3.12 Shooting HEADSHOTS with LIGHTING in an indoor NON STUDIO environment (12:25)
3.13 Shooting HEADSHOTS with NATURAL LIGHTING (8:18)
3.14 Shooting HEADSHOTS OUTDOORS with LIGHTING (4:00)
3.15 Basic POSING tips (11:52)
3.16 How to EDIT HEADSHOTS in LIGHTROOM (13:43)
3.17 ADVANCED EDITING for HEADSHOTS in PHOTOSHOP (5:33)
BEGINNER Shooting and Editing - Single Exposure and Lightroom
4.1 Important Industry Standards and Expectations (Looking at a REAL shoot) (8:24)
4.1.5 Reviewing a home for a SHOT LIST (8:24)
4.2 Making Sure the Property is Prepared BEFORE You Arrive (4:51)
4.3 ARRIVING and PREPARING the home for PHOTOS + Random Thoughts and Tips (21:08)
4.4 How to shoot SINGLE EXPOSURE EXTERIOR real estate photography (2:00)
4.5 How to shoot the INTERIOR (4:14)
4.6 Basic COMPOSITION Techniques (47:27)
4.7 LIGHTROOM CC Introduction and Basics (19:53)
4.8 Additional LIGHTROOM CC tips and tricks (14:36)
4.10 EDITING single shot and COMPARING to bracketing (43:49)
4.12 INTRO to PHOTOSHOP CC (23:27)
INTERMEDIATE SHOOTING and EDITING: HDR, Lightroom, and Photoshop
5.3 How to EDIT BRACKETED EXTERIOR photos (4:43)
5.4 How to Shoot the INTERIOR with BRACKETING (6:54)
5.5 How to Edit HDR in Adobe Lightroom and Photoshop CC (4:39)
5.6 How to Bulk Edit HDR in Lightroom ENFUSE (7:19)
5.7 How to EDIT HDR in PHOTOMATIX (21:29)
5.9 How to BLEND bracketed photos MANUALLY in Photoshop CC (23:53)
5.10 Blending HDR manually SPEED RUN (19:36)
5.12 Full House Shoot (37:12)
FEEDBACK - Ryan Samuels - Residential Photo Shoot (23:37)
FEEDBACK - Josh Buccheri - Residential/Apartment Photo Shoot - "Beginner" (32:29)
ADVANCED PHOTOGRAPHY - FLAMBIENT (Flash Compositing) REAL ESTATE PHOTOGRAPHY
6.1 HDR vs Flambient pros and cons (9:35)
6.2 UPDATED EQUIPMENT for FLAMBIENT shooting (4:13)
6.3 SHOOTING FLAMBIENT - Intro - SETTINGS - Living room with windows and hallway (7:00)
6.4 EDITING FLAMBIENT - Intro - Living room with windows and hallway (10:26)
6.5 SHOOTING flambient - Living area with no windows and adjoining dining area (2:22)
6.6 EDITING flambient - Living area with no windows and adjoining dining area (5:31)
6.7 SHOOTING flambient - Dining room with window and adjoining living area (1:28)
6.8 EDITING flambient - Dining room with window and adjoining living area (5:17)
6.9 SHOOTING flambient - Basic Kitchen with window (2:06)
6.10 EDITING flambient - Basic Kitchen with window (3:51)
6.11 SHOOTING flambient - Bedroom with vaulted ceiling with windows and bathroom (2:38)
6.12 EDITING flambient - Bedroom with vaulted ceiling with windows and bathroom (7:56)
6.13 SHOOTING flambient - Large Living Room and kitchen (3:13)
6.14 Editing flambient - Large Living Room and kitchen (7:21)
6.15 SHOOTING flambient - Complicated Kitchen (3:44)
6.16 EDITING flambient - Complicated Kitchen (10:49)
6.17 SHOOTING flambient - "Detail" shot (1:44)
6.18 EDITING flambient - "Detail" shot (4:12)
6.19 SHOOTING flambient - Dining area with TALL hallway (3:23)
6.20 EDITING flambient - Dining area with TALL hallway (4:14)
ADVANCED EDITING IN PHOTOSHOP CC
7.0 INTRO to PHOTOSHOP (23:27)
7.1 PERFECTLY REMOVING unwanted items and reflections in Photoshop CC (10:40)
7.2 SKY REPLACEMENTS using the SKY REPLACEMENT TOOL in Photoshop CC (5:24)
7.3 MANUAL SKY REPLACEMENTS in Photoshop CC (9:24)
7.4 GRASS REPLACEMENT in Photoshop CC (9:14)
7.5 How to create ACTIONS in photoshop (4:24)
OUTSOURCING GUIDES AND STRATEGIES
8.1 Intro to OUTSOURCING and addressing ETHICS, PRICE, and HOW to find GOOD editors. (7:51)
8.2 How to find a GOOD EDITOR and NEGOTIATE to .40 USD (or LESS)!!! (12:48)
8.3 QUALITY CHECKING my editor and MANAGING their mistakes. (17:06)
Drone Photography
9.6 How to FLY and operate a DRONE. (Drone Photography Shoot 1) (7:55)
9.8 Drone Photography Shoot 3 (5:00)
9.7 Drone VIDEO BASICS (11:20)
9.8 Drone VIDEO ADVANCED (13:28)
Additional services (3D, floorplans, etc.)
10.1 3D Cameras and options (5:25)
10.4 How to SCAN with matterport (9:58)
10.6 INTRO to floorplans (3:10)
10.7 How to do FLOORPLANS with Cubicasa (2:40)
The Equipment - Real Estate Videography
11.1 Cameras, Audio, Gimbals, Lighting (10:38)
11.2 How to BALANCE a GIMBAL (8:24)
11.3 GIMBAL SETTINGS and Operation (10:48)
Shooting - Real Estate Videography
12.1 BASIC CONCEPTS in Video (4:12)
12.2 GIMBAL RULES and Basics (5:35)
12.3 GIMBAL MOVES for REAL ESTATE (12:28)
12.4 Video FOCUS TECHNIQUES for Real Estate (3:25)
12.5 VIDEO SETTINGS and Thoughts (3:06)
12.6 PREPARING a house for VIDEO and discussing MOTION (1:38)
12.7 FULL HOUSE Overview (17:47)
Editing - Real Estate Videography
Our real estate music collection on Artlist.io
13.1 Intro to Adobe Premiere - Organizing Files, First Project, Sequence Settings, and Overview (13:50)
13.2 Setting up HOTKEYS and how to SCRUB footage FAST (15:59)
13.3 Adobe Premiere TIMELINE OVERVIEW (9:52)
13.4 Adobe Premiere TOOL OVERVIEW (5:28)
13.5 How to FIND and SELECT MUSIC (7:23)
13.6 One Minute Edit - Part 1 - Organize and Import Footage (5:32)
13.7 One Minute Edit - Part 2 - Scrubbing Footage (46:38)
13.8 One Minute Edit - Part 3 - Rough Cut (12:58)
13.9 One Minute Edit - Part 4 - Cutting to Music (31:16)
13.10 One Minute Edit - Part 5 - Color Correction (37:27)
13.11 One Minute Edit - Part 6 Color Grading (15:55)
13.12 One Minute Edit - Part 7 - Adding and Editing VFX (6:34)
13.13 One Minute Edit - Part 8 - Sound Effects (10:46)
13.14 One Minute Edit - Part 9 - Adding Graphics and Exporting (7:54)
13.15 Fifteen BAD HABITS that SLOW YOU DOWN when editing (5:21)
FEEDBACK Kevin Rhatican - VIDEO (22:07)
FEEDBACK Lenny Catalanotto - Video (21:03)
Marketing and Branding
14.0 Intro to MARKETING in REAL ESTATE (4:19)
14.1.5 HOW LoNg before I get my FIRST client? (1:54)
14.2 BRANDING your business (3:44)
14.3 How to make a LOGO (9:29)
14.4 How to make a BUSINESS CARD (9:05)
14.5 How to make a UNIFORM (3:25)
14.6 How to make a FACEBOOK PAGE (9:17)
14.9 INTRO to E-MAIL marketing! (The BEST way to grow your business) (6:58)
14.10 How TO GET E-mails (2:46)
14.11 Setting up MAILCHIMP and creating your FIRST AUDIENCE (9:15)
14.12 E-mail LEGAL REQUIREMENTS (2:43)
14.13 How to make an EFFECTIVE e-mail CAMPAIGN (9:58)
14.14 Setting up a QUALITY INSTAGRAM (7:42)
14.15 Intro to POSTING and ADVERTISING on SOCIAL MEDIA (8:17)
14.16 FACEBOOK intro and POSTS (10:49)
14.17 INSTAGRAM intro and POSTS (11:26)
14.18 INSTAGRAM STORIES (5:09)
14.19 INSTAGRAM REELS and Tik Tok (4:32)
14.20 How to post to CRAIGSLIST (7:36)
14.21 Social Media RECAP (5:07)
Business Tips and Strategy
15.0 INTRO to BUSINESS (3:45)
15.1 The BEST strategy for growing your business. (4:25)
15.2 What's a CLOSE? (5:38)
15.3 RED FLAGS for new clients. (14:36)
15.4 How to PRICE using the 60-80% rule. (6:40)
15.5 HOW MUCH should I charge? (minimum) (2:23)
15.6 Exit Strategy (4:40)
15.7 How to DEFEND yourself against COMPETITION (6:45)
15.8 What about FREE TO FEE? (9:35)
15.9 - How much MONEY can I make as a real estate photographer? (14:01)
15.10 MANIPULATION TACTICS and how to DEFEND YOURSELF (24:16)
15.11 GOOD vs BAD Competition (15:07)
15.12 How to know you're LEADING your industry (4:51)
15.13 How to BEST your competition (8:23)
15.14 The Importance of RAISING PRICES (6:59)
15.15 HOW to RAISE PRICES (5:07)
15.16 Overcoming FEAR and pursuing SUCCESS (10:28)
15.17 - How to handle CHEAP COMPETITION (3:27)
15.18 How to LEAVE your 9-5 job (7:45)
15.19 How to get a REALTOR who "already has" a photographer (3:35)
15.20 Working HARD in HARD times (5:06)
Interviews with REALTORS and other industry PROFESSIONALS
16.1 Blake Ginther Interview - Team Leader (34:23)
16.2 Susan Miller Interview - NICHE LUXURY Agent (66:31)
16.3 Brandon Barbour Interview - HIGH VOLUME Top Producer (135:49)
16.4 Laure Edwards Interview - Over a DECADE as an agent (50:15)
16.5 Brad Kiger Interview - Multi-State Team Leader and Real Estate Coach (36:03)
16.6 Branick Weix Interview - CEO and Co-Founder of Aryeo (36:47)
16.7 Ian Kautzman Interview - COO of HDPhotoHub (52:07)
16.8 James Stevens - First employee I ever hired - His journey in real estate photography (2:55)
16.9 Jason Hampden - Second employee hired - His Journey in real estate photography (3:30)
Enigma - Controversial section covering uncomfortable truths.
17.0 Intro to COMPETITION (6:46)
17.1 How to put your competition OUT OF BUSINESS (17:35)
FEEDBACK - Josh Buccheri - Residential/Apartment Photo Shoot - "Beginner"
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